| “Innovation” is the hot topic of the food industry at the moment. There are many different approaches to creating new innovative concepts and products. What makes our approach different here at The NFL is that we emphasize the commercial value of ideas. Not only do we create ideas that address the needs of consumers, but we consider, even at the early ideation stage, the commercial ramifications of those ideas, whether they be product development, scale-up, or manufacturing concerns. We call this “commercially-driven innovation” and it is a cornerstone to everything we do here. With our holistic approach and pulling together our rich resource of specialists throughout the organization, we get our clients to market faster with products that actually work. Our people are the engine for innovation, using their knowledge and experience to experiment with new possibilities, all with a commercially-viable finished product in mind. The goal is to seamlessly integrate our wide range of services into the innovation process so that we can bring your new product strategies and concepts to life. Nowhere else will you find such a unique combination of integrated services all focused on supporting your innovation efforts.
In mid-year 2007, The NFL will be opening a new Innovation Center as a venue to better house our innovation services. Keep your eyes open for future announcements on this exciting new development!!
For innovative and creative food product ideas for your new or existing product lines, call Lucinda Wisniewski  925-551-4279. |
