| One of the most important factors in making innovative concepts successful in the marketplace is to gain understanding of consumer reactions to the concepts early in the development process. At The NFL, we have a broad range of consumer research services that help you obtain insights on concepts and prototypes at any stage along the way. We get closer to consumers through creative test designs that combine techniques, not only providing strong quantitative analytical capabilities, but also qualitative research that helps you look beyond the numbers. Since we do not use a template-driven approach, our testing is perfectly tailored to your specific project and specific needs.
 With our niche in pre-recruited studies and an extensive consumer database, we provide the expertise and facilities for everything from focus groups, online research, guidance tests, local and national central location tests (CLTs) and in-home use tests (IHUTs) with complete screening, test administration and full data analysis and reporting. We also conduct concept/product testing, ethnographies, and claims validation. One of our areas of expertise is the testing of products that require a high degree of preparation with attention to detail and test protocols. We have versatile and complete booth and test kitchen facilities which include:
 23’ stainless steel hood area
Roll in/roll out design for residential and commercial equipment (gas and 110, 220 and 3-phase electrical)
70 square feet of counter space
27 individual testing booths
Walk-in refrigerators and freezers
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Product Landscape™
Product Landscape™ is a powerful technique that helps clients identify opportunities for increasing market share. This approach, a next-generation of a drivers-of-liking study, utilizes a series of filters – such as consumers, expert tasters and analytics – to generate a variety of data about a portfolio of relevant competitive products and consumer liking. By applying up-to-date statistical methodology, these data are transformed to simplify the relationships among all the variables being considered. The two major categories of information that can be obtained from Product Landscape™ are market segmentation and key drivers of consumer preference. This approach takes traditional consumer testing to a deeper level to discover what product properties drive consumer liking, consumer groups that may have different liking patterns and opportunities for new products.
For the latest in consumer insights information for your products, contact
Marianne Lang  925-551-4254. |
