Consumer Research

One of the most important factors in making innovative concepts successful is understanding consumer reactions to the products and concepts throughout the development process. At The NFL, we have a broad range of consumer research services that help you obtain insights on concepts and prototypes at any stage along the way. We get closer to consumers through creative test designs that combine techniques – not only providing strong quantitative analytical capabilities, but also qualitative approaches that help you look beyond the numbers to identify the concepts that best fit the white space or to provide sharp guidance for development. Since we do not use a template-driven approach, our testing is perfectly tailored to your specific project needs.

With our niche in pre-recruited studies and an extensive consumer database, we provide the expertise and facilities for everything from focus groups, online research, guidance tests, local and national central location tests (CLTs) and in-home use tests (IHUTs) with complete screening, test administration and full data analysis and reporting. We also conduct concept/product testing, ethnographies, and consumer co-creation sessions. One of our renowned areas of expertise is the testing of products that require a high degree of preparation with attention to detail and test protocols. Our goal is to leverage our 35+ years of experience in researching a wealth of categories and consumers to design the studies that provide insightful quality information to deliver sound decisions.

We have versatile and complete consumer testing and kitchen facilities which include:

Auditorium to accommodate 25+ consumers at a time
14 individual testing booths
Focus group facility
Client office and focus group observation areas
4 test kitchens
Walk-in refrigerators and freezers
Data center in-house with direct data entry capabilities
23’ stainless steel hood area
Roll in/roll out design for residential and commercial equipment

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Key Services:

Central Location Tests (CLTs) – San Francisco Bay Area and national sites
Concept/Product Tests
Guidance Tests
In-Home Use Tests (IHUTs)
Focus Groups
Online Research
Ethnographies
Consumer Discovery and Co-Creation Sessions
Product Landscape ®

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For more information, contact Christie Hoyer at 925.551.4262 or HoyerC@TheNFL.com

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Product Reformulation Guidance