Consumer Discovery and Consumer Co-Creation

The drive for speed to market has enabled The NFL to employ novel approaches to get closer to consumers at early stages of the development process. Consumer Discovery Sessions and Consumer Co-Creation Sessions bring groups of pre-recruited target consumers into The NFL’s facility to experience early-phase protocepts or prototypes, concepts, names and packaging first-hand and to provide immediate feedback that is quickly incorporated and iteratively represented until the right combination of factors hits the target. This qualitative methodology allows for a significant compression in development and consumer testing time and more directly applies consumer learning that can be taken into further development, consumer testing and commercialization.


For more information contact Christie Hoyer at 925-551-4262 or HoyerC@TheNFL.com.

• Rapid Design Process
• Marketing
• Product Innovation
  • Product Expertise
  • Shelf Life
• Commercialization
  • Food Process Development
• Culinary Services
  • CIA Partnership
  • Recipes
• Consumer Research
  • Floor plan
  • Product Landscape^®
  • Consumer Discovery and Consumer Co-Creation
• Sensory Evaluation
  • Floor plan
  • Shelf Life
  • Supplier Verification
• Packaging Services
• Start-Up Support