Product Landscape^®

Product Landscape is a powerful technique that helps you identify opportunities for increasing market share. This approach, a next-generation drivers-of-liking study, utilizes objective data – such as from expert tasters and analytics – in conjunction with consumer acceptance data to provide a holistic understanding of your product category. By applying up-to-date statistical methodology, Product Landscape takes traditional consumer testing to a deeper level to discover product properties that drive consumer liking, consumer groups that have different liking patterns, and opportunities for new products.

The NFL leverages core strengths in descriptive analysis and detail oriented consumer test design to help you at every step in the process. Our data mining and interpretation is led by a team of experienced sensory experts with strong statistical capabilities. Combining this knowledge base with their deep understanding of the products’ descriptive characteristics helps to uncover insights that might otherwise be lost, setting the Product Landscape technique apart from others.

For more information about The NFL’s Product Landscape process contact Christie Hoyer at HoyerC@TheNFL.com or 925-551-4262.


Product Landscape is a registered trademark of The National Food Lab, LLC

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