Packaging Services

Packaging is integral to new product innovation and a product’s in-market success. The NFL delivers packaging services throughout the product life cycle, from initial shelf landscape reviews, to functionality-use research during concept development, and through packaging cost reduction for in-market products. We view the product and package as a total system, and strive to optimize fit between these important elements of the marketing mix so that consumer expectations are met. Our packaging professionals are integrated into our NFL cross-functional teams to bring packaging expertise, consultation and guidance into the total solution.

Our services are multi-faceted and include the following:

Package Research and Performance Evaluation, including marketplace and industry trends, shelf landscape reviews across channels, key packaging characteristics, full-scale design research, and optimization strategies
Package Structure Design for primary, secondary and tertiary packaging, including digital design layouts, mock-ups and prototypes, and sourcing options
Package Graphics Consultation, including style guides, label prototypes and collateral/point-of-purchase consistency
Package Material Testing, including adhesive migration studies, material and thermal seal strength testing, and resin qualification
Package Integrity and Shelf Life Testing, including chemical migration studies, product-package compatibility assessments, can corrosion tests, gas permeability tests, flavor permeability tests, and total package leak tests
Packaging Compliance, including document review, testing recommendations, and compliance testing (FDA 21 CFR, Japan, EU)
Packaging Engineering, including line efficiency assessment and optimization, line installation and validation, pre-production pilot runs, and consulting and troubleshooting

For more information, please contact Dan McCoy at 925-551-4215 or McCoyD@TheNFL.com