A Rich History with Broad, Innovative Thinking
Our company combines the consulting legacies and capabilities of the National Food Lab, Food Perspectives and other industry leaders to bring comprehensive food solutions.
The NFL integrates consumer guidance, culinary ideation and protocepting, and product and process development to maximize speed to market and success once there. No other food consultant has our depth and breadth.
Consumer Insights & Sensory Science
Our market researchers, statisticians and sensory scientists develop and execute studies to focus your product attributes, meet market needs and beat the competition.
Product & Process Development
Our chefs, food scientists, and chemical engineers shepherd your concept from ideation through nutrition protocepts, final product and then to process scale up, trade show samples and test market products.
Understanding and identifying possible solutions.
Identify the solution design requirements and delighters.
Translate design to scale-up and guide acceptable trade-offs.
The National Food Lab Case Studies
A Top Multinational Food & Beverage Company
Client identified an opportunity in the cold brew coffee space, an area in which they had no experience, and they needed launch on an aggressive timeline.
Client retained National Food Lab for expertise and because we were outside of Client internal bureaucracy, allowing for speed.
Our process included Competitive Product Assessment and Rapid Protocepsection-descriptionting. We also conducted Consumer Discovery, Product and Process Development, Sample Production for Consumer Testing and Consumer Validation.
The development cycle for this product was 7 months. At test market it was the top performer in category, advancing to a successful nationwide launch.
A Leading US Food Company
Client sought to disrupt the shelf stable, ready to eat entrée meal category with technology that would allow them to deliver a new level of freshness & quality.
Consumer Advisory Panel which met once per month for four months. Compared prototypes to gold standard reference products.
Time between sessions allowed prototypes to be created utilizing new processing technology. Iterations focused on key consumer requirements of sauce adhesion to noodles, noodle firmness and color.
Final formulation near gold standard quality. Innovation protected by technical patents. Products achieved significant, sustained sales.
A Mid Tier US Food Company
Client sought to enter a well-established category and needed a meaningful point of different to gain retailer and consumer acceptance.
National Food Lab collaborated with client R&D to develop four prototypes that had a points of difference while fitting the marketing strategy.
National Food Lab executed Design Zone research including narrative descriptive, competitive benchmark CLT and focus group discussions.
Development from first prototype to final formula was completed in 4 months. The reformulated product achieved 10% increase in consumer preference.