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Food and Consumer Product Development
A Rich History with Broad, Innovative Thinking
Our company combines the consulting legacies and capabilities of the National Food Lab, Food Perspectives and other industry leaders to bring comprehensive food solutions.

Joyce Lizzi

The National Food Lab Team

Joyce Lizzi

Consumer and Sensory Practice Leader and Plymouth BU Manager

Joyce Lizzi is both the Consumer and Sensory Practice Leader and Plymouth Business Unit Manager, where she brings over 20 years of experience applying consumer insights at CPG companies including Hallmark Cards, The Pillsbury Company and General Mills.

She has strong business acumen and broad experience in research methods, ranging from qualitative to advanced analytics.

Joyce earned her Master in Marketing Research from the Univeristy of Georgia and her BS and BA in Marketing and Finance from Creighton University. Joyce’s favorite saying is “A problem well stated is a problem half solved.”

Contact Us





    The National Food Lab
    13755 First Avenue North
    Suite 500
    Plymouth, MN 55441

    Rachel Taylor, Innovation Services Manager

    Phone
    Cell: 619-538-0256

    Email
    [email protected]

    Copyright 2019 The National Food Lab. All rights reserved.