The National Food Lab Team
Consumer and Sensory Practice Leader and Plymouth BU Manager
Joyce Lizzi is both the Consumer and Sensory Practice Leader and Plymouth Business Unit Manager, where she brings over 20 years of experience applying consumer insights at CPG companies including Hallmark Cards, The Pillsbury Company and General Mills.
She has strong business acumen and broad experience in research methods, ranging from qualitative to advanced analytics.
Joyce earned her Master in Marketing Research from the Univeristy of Georgia and her BS and BA in Marketing and Finance from Creighton University. Joyce’s favorite saying is “A problem well stated is a problem half solved.”