The National Food Lab Team
Innovation Insights, Plymouth and Los Angeles
Pavel has more than 15 years’ experience in advancing consumer and market insights. He leads consumer research, innovation and strategic planning projects at The NFL, and has worked on projects (supporting both clients and vendors) for some of the world’s most-trusted companies (like Unilever, Clorox, Nestlé, Merck, General Mills and Yum! Brands).
Pavel has direct experience in all the stages of the innovation process, from strategy and ideation to prototype and creative testing.
He has conducted studies domestically and overseas with general-market and multi-cultural consumers.
Pavel supports our clients through all the stages of the innovation process, especially on the front-end. He earned his BA in Economics at the Monterrey Tech.